Known for her radiant personality and creative approach to beauty content, Layali Boker, also known as Layali24, has become one of Saudi Arabia’s most engaging digital storytellers. Her journey from a beauty enthusiast to a respected influencer exemplifies how passion, persistence, and authenticity can build a meaningful online brand.
Layali first gained attention on TikTok through her unique mix of makeup tutorials, lifestyle tips, and personal reflections. Her short videos combine humor with professionalism — one moment she’s sharing the perfect eyeliner hack, the next she’s opening up about her daily struggles and triumphs. This human connection is what keeps her audience coming back for more.
Unlike many influencers who chase trends, Layali Boker sets them. Her followers often adapt her makeup looks and recreate her skincare routines. She is admired not just for her technique but for her approachable tone and down-to-earth communication style. Her motto — “Confidence is the best filter” — captures her philosophy perfectly.
Her growth has not gone unnoticed. Layali has been featured in regional lifestyle publications and invited to beauty events across the Gulf. She collaborates with both local and international brands, bringing an authentic Saudi voice to global campaigns. Her influence has helped bridge cultural gaps, showing that beauty and creativity transcend borders.
But perhaps her most significant impact lies in how she uses her platform to inspire self-confidence and resilience. In a digital world often criticized for promoting perfection, Layali stands out as a voice of balance and realism. She encourages her followers to care for their mental and emotional health, to celebrate small achievements, and to embrace individuality.
Her content also highlights the growing role of Saudi women in media and entrepreneurship. As part of a new generation of creators, Layali Boker embodies the spirit of innovation that characterizes today’s Saudi Arabia — dynamic, forward-thinking, and creative.
Today, with a rapidly growing fan base and millions of views across social platforms, Layali24 continues to evolve as a content creator, entrepreneur, and role model. Her story reflects more than just beauty tips — it’s a testament to the power of digital storytelling, cultural pride, and the transformative potential of social media.